Marketing & Chocolate??

Chocolate brightens the souls and spirits of many with it’s delicious melt in your mouth characteristics.  In movies you’ll see women who have just gone through a breakup reach for something with chocolate in it to help cope and brighten their mood. In the movie Charlie And The Chocolate Factory poor young Charlie lived for the scrumptious taste of that sweet treat he was so fortunate to get only on his birthday.  Halloween is even based around giving chocolate to trick or treating children for the sheer joy of the sugary taste of chocolates and other candies.   Chocolate in any form has been a joy of the majority of the world for many decades and will continue it’s delicious legacy into the future.  As a matter of fact no matter where you are in the world there is chocolate to be found.  While some are more sought after versions than others it is safe to say that their are many different brands and different forms to enjoy chocolate in.  From cakes, brownies and other desserts to chocolate bars, kisses, and pieces there are versions for virtually all tastes and desires.

So knowing how great chocolate is and seeing the simple joy on people’s faces when eating it why not incorporate it into your marketing strategy for your business?  That is what a friend of mine at Pool Remodel Phoenix did!  Mark said he first had the idea of handing out a treat when he went to look at apartments for his daughter who was starting college.  In one of the leasing offices they provided a candy bar with their apartment name and logo printed on the label of each bar.  It was their take a way treat for you after viewing their amenities!!  While enjoying his chocolate bar on the way home he remarked to his daughter how they sweetened the deal by handing these candy bars out.  That is when he thought himself…”Sweeten The Deal”  not only were they providing a little extra something to say thank you for your business they were also literally sweetening the deal with choclate.  Afterall he sure was enjoying this sweet treat after apartment hunting all day.  The sugar in the chocolate was also waking him up and giving him a little sugar buzz.  So he felt great after leaving this said leasing office and why wouldn’t that stay with him while making the decision on which apartment to move his daughter into!

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Hershey’s Chocolate

One of the most popular and famous candy bars out there is The Hershey Bar.  Whether you like the simple milk chocolate goodness of the original Hershey Bar or perhaps almonds intertwined with the famous Hershey chocolate in the Hershey bar with almonds, or simply the small delicious delight of the Hershey kiss, one thing is certain Hersheys are beloved by many. The Hershey factory finds it’s home in Hershey, Pennsylvania where the Hershey Chocolate World also resides.  Founded in 1886 by Milton S. Hershey, Hershey chocolate has been around for over 100 years!  So how exactly did the Hershey company begin?  Milton Hershey grew up in rural Pennsylvania and was a very kind spirited boy.  He loved making people happy and found he could with chocolate!  His third attempt at a confectionary company was a caramel making facility.  There he came up with Hershey’s cocoa which made it’s debut in 1894.  Once the cocoa was out in circulation and he found how much his consumers loved his product he took it a few steps further and came up with the Hershey chocolate bar!!!

 With his success in the chocolate industry he aspired to share it with the people of his town.  He created a multitude of jobs for the town folk as well as built an incredible town system complete with trolley’s and school’s for the factory workers children.  He aspired to create a good quality of life for everyone.

Deciding that happy workers were better workers, thus creating better chocolate, Milton built Hershey Park so that his factory employees and their families could relax, unwind and have some good old family fun.  

Then in 1907 Milton had another brilliant idea regarding the production of his chocolate and that is when the hershey kiss was born! In the beginning stages of it’s chocolate debut each hershey kiss was wrapped with foil by hand!! Talk about a tedious job!  As the years went on the Hershey factory continued to succeed and it’s chocolate became a more and more loved treat.  With Milton’s success he continued to give back to society and his community.  Deciding that orphaned boys who otherwise were excluded from “polite” society needed a chance Milton built the Hershey School for Orphaned boys.  His dream was that he could give these unfortunate children an education and a chance to succeed in life when no one else would.  

In 1927 the girl scout recipe book published the first ever S’more recipe using Hershey’s chocolate.  It is said that S’mores got their name because after eating one everyone would ask for “some more”!  

Who knew the chocolate company we love so much had such an amazing story behind its success.  Milton S. Hershey left a legacy in chocolate and also in compassion for others!

 

The Benefits of Chocolate And Exercise

Chocolate.  Chocolate has been said to be an aphrodisiac, to produce the same feel good hormones that come from doing things that feel good and we enjoy.  It is known to be a stimulant because of the caffeine and sugar content, as well as something the body craves because of the fat content, which the human body stores to create energy.  What some of us, including myself, did not necessarily know was that chocolate is also a great tasting quick energy boosting fix for avid hikers.  When I say hikers I mean the type of hiking advocates that go on organized expeditions through beautiful canyons and mountain ranges.  The kind that spend a few hours just exploring all that nature has to offer.  While I myself wouldn’t think chocolate would be a first choice snack for the obvious health conscious, I did see first hand that chocolate is literally enjoyed and eaten by even the healthy exercise enthusiasts of the world.

While on a hiking trip and exploring the great Grand Staircase of Utah a few fellow hikers in my group pulled out organic chocolate bars as we sat on a grouping of rocks taking a small break from our beautiful hiking tour.  I mentioned that I was an avid chocolate lover myself and that all this hiking was sure to award me with a chocolate bar or some delicious dessert when I returned home.  One of the hikers by the name of Alex smiled and said that he often brought a chocolate bar with him on long hikes or even trail mix mixed with chocolate pieces.  He told me he didn’t scarf the whole chocolate bar at once, or the trail mix for that matter.  He said eating a piece here and there gave him a quick energy boost and the added fat helped to keep his momentum sustainable. Laughing he said “eating chocolate puts me in a better mood”!  I told him I never thought about it that way but that actually sounded like a very good idea to me.  He then leaned over and offered me a piece of his organic sea salt and chocolate bar. Winking he said the salt helps replenish all that I have lost through sweating.  Laughing I thanked him and ate my chocolate.  Then, then something amazing happened.  We started on our trek through this naturistic wonder of beauty, and I felt more energized, definitely in a better mood, and just an all over feeling of contentment.  The hike we took was breathtakingly beautiful, the group of friends I was with and I had an incredible day.

So although many look at chocolate as a sinful delight, something that you feel like you need to get a good workout in to enjoy, really is meant to be enjoyed at any given time.  Perhaps it goes hand in hand with the old saying “Everything in moderation”.  Moderately eating chocolate on a day to day basis sounds just fine to me!!

 

Belgian V.S. Swiss Chocolate

 

 

It’s a well known fact that most people absolutely love CHOCOLATE!  Why do we love chocolate so much?  Well other than the fact that it is delicious, it also contains theobromine which is known to increase your heart rate and promote feelings of arousal.  Let’s not forget to mention the fat and sugar found in chocolate brings feelings of contentment because the human body craves the calorie dense ingredients.   It doesn’t sound like chocolate can get much better, however, it does.  The real debate rests with which is better Belgian VS. Swiss chocolate.

   Many will agree that the truth lies in the taste preference of the chocolate eater.  That being said let’s break down the difference between these two exquisite, melt in your mouth, delicious treats.

  Switzerland is perhaps known most for it’s divine chocolate and being the creative mastermind behind the invention of milk chocolate.  The Swiss are also accredited for having the idea to add cocoa butter back to chocolate. Because of this technique as well as conching( warming chocolate and then grinding it between rollers) the texture is much smoother and creamy then other types of chocolates.  In fact Swiss chocolate was thought to be so mesmerizing it was banned for awhile in Switzerland because it was believed to be an aphrodisiac!

 Belgian chocolate on the other hand is a competitive comparison in it’s own right.  The Belgians were recognized for inventing the praline as well as chocolate truffles which can contain various decadent fillings.  The Belgian also sought to find their own source of chocolate supply and in doing so acquired the Congo.  Belgium gets virtually all of its cocoa for chocolate production from Africa still to this day.  Switzerland on the other hand, sources it’s cocoa from both Africa and South America.  Another fact that sets Belgian chocolate apart from the rest is their method of storage.  Most chocolate companies receive their chocolate in solid form and then must reheat it to melted form to use it.  The Belgian however keep the chocolate at melted temperature and have it delivered in heated tanker trucks.  This method is said to preserve more of the flavors!

There is definitely a contrast between Belgian and Swiss chocolate that allows for all taste buds to be satisfied.  For those of you chocolate lovers that crave milk chocolate, Swiss chocolate is the way to go!  Because of the way the Swiss craft their milk chocolate there is a higher milk content which makes it creamier, as well as less cocoa and more sugar.  For those of you chocolate enthusiasts that desire the bitter taste of dark chocolate, Belgian chocolate is the way to go! Belgian chocolate is produced using more cocoa giving it that bitter dark chocolate flavor.

In the end both Swiss and Belgian chocolate are desired by a multitude of chocolate lovers worldwide.  Their unique characteristics make them enjoyable and a true gift to the chocolate industry.