Marketing & Chocolate??


Chocolate brightens the souls and spirits of many with it’s delicious melt in your mouth characteristics.  In movies you’ll see women who have just gone through a breakup reach for something with chocolate in it to help cope and brighten their mood. In the movie Charlie And The Chocolate Factory poor young Charlie lived for the scrumptious taste of that sweet treat he was so fortunate to get only on his birthday.  Halloween is even based around giving chocolate to trick or treating children for the sheer joy of the sugary taste of chocolates and other candies.   Chocolate in any form has been a joy of the majority of the world for many decades and will continue it’s delicious legacy into the future.  As a matter of fact no matter where you are in the world there is chocolate to be found.  While some are more sought after versions than others it is safe to say that their are many different brands and different forms to enjoy chocolate in.  From cakes, brownies and other desserts to chocolate bars, kisses, and pieces there are versions for virtually all tastes and desires.

So knowing how great chocolate is and seeing the simple joy on people’s faces when eating it why not incorporate it into your marketing strategy for your business?  That is what a friend of mine at Pool Remodel Phoenix did!  Mark said he first had the idea of handing out a treat when he went to look at apartments for his daughter who was starting college.  In one of the leasing offices they provided a candy bar with their apartment name and logo printed on the label of each bar.  It was their take a way treat for you after viewing their amenities!!  While enjoying his chocolate bar on the way home he remarked to his daughter how they sweetened the deal by handing these candy bars out.  That is when he thought himself…”Sweeten The Deal”  not only were they providing a little extra something to say thank you for your business they were also literally sweetening the deal with choclate.  Afterall he sure was enjoying this sweet treat after apartment hunting all day.  The sugar in the chocolate was also waking him up and giving him a little sugar buzz.  So he felt great after leaving this said leasing office and why wouldn’t that stay with him while making the decision on which apartment to move his daughter into!

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Hershey’s Chocolate

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The Benefits of Chocolate And Exercise

Chocolate.  Chocolate has been said to be an aphrodisiac, to produce the same feel good hormones that come from doing things that feel good and we enjoy.  It is known to be a stimulant because of the caffeine and sugar content, as well as something … [Continue reading]

Belgian V.S. Swiss Chocolate

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We have tried a lot of chocolate over the years, and have made a lot of recommendations based on what we have tried. Although there seems to be one common suggestions from those that have been following us, which is, "recommend something we can … [Continue reading]


For our first review we would like to introduce you to a wonderful chocolate company out of Boulder Colorado, Chocolove. After trying their bars on multiple occasions we can't help but think they are one of the best chocolate bars on the market. … [Continue reading]

Honest Chocolate Reviews

Do you want to know which chocolate bar to choose when you are at your local grocery store? I'm sure you do. The isles are littered with chocolate bars, and it's impossible to know which ones are good and which ones are bad. They are all … [Continue reading]